For your convience, ALL of these items can be found in our Lahaina CrossFit Pro Shop as well as Rogue Gear (Wrist wraps and speed ropes-coming soon) and very soon....more CFL Gear!!  Pricing available at Front Desk.


RxBars are made with a passion devoted to ensuring the highest standards of quality.  There are no misleading filler ingredients in our bars -- only natural, quality ingredients that provide functional nutrition and satisfy hunger. 

Each bar contains no more than 8 ingredients, all of which conform to the standards of the Paleo Diet. 

RxBar is 100% Paleo and natural. They do not contain:  grains, added sugars, gluten, soy, dairy, or any artificial or processed ingredients.  RxBars are as prescribed by nature to give you the proper balance of high quality pure egg white protein, a healthy supply of fats, carbohydrates that are high in fiber, and natural sugars from the fruits themselves.

RxBars are the only fruit and nut protein bar out there.  Each bar contains 15 grams of muscle-building protein derived naturally from egg whites and raw almonds. Our bars contain no artificial sugars – they are sweetened by real fruits - the micronutrient-dense date and fig, both of which are also great sources of natural fiber. 

If you are looking to crush your daily WOD, run a 5k, or just get you through the day, RxBar is for you. For convenience and mobility, RxBars are packed in a resealable pouch.

RxBars are simple and pure - No BS.  Click HERE for more info.



If you are looking for our Post Workout formula, you clicked on the right image. Because so many of you were calling it Recovery, we decided to change the name. Thank you for your patience while we do the switchover.

Sometime after a workout, you will feel like you've recovered but at the cellular level it could take hours / days to recover fully.  This formula is designed to re-energize your cells by increasing your ATP levels (Adenosine Triphospate- the energy powerhouse of the cell).

Within an hour after your workout, mix yourself up a dose of Recovery Formula. Then, either eat a real meal or take another dose about two hours later. The purpose is to re-energize your tired muscles and help them recover, maintain joint health and flexibility and decrease the negative effects of free radical oxidants. A muscle cell reloaded with ATP will make new muscle quickly.

Recovery is approximately 2/3 whey concentrate derived from a grass fed, free range cows, which are never treated with antibiotics or bovine growth hormones and approximately 1/3 essential amino acids for recovery.

Click HERE for more info.


Our newest addition to the SFH Whey Family.  We have taken two great products (SFH Daily Balance & In-Race) and created one formula to use anytime (except post workout).  SFH FUEL is made for everyone.  

The ultimate anytime protein to fuel your daily needs.  SFH FUEL  combines non-denatured whey protein derived from A2 milk (from grass-fed, free range cows), coconut fat (MCTs) and apple pectin (a mixture of medium glycemic carbohydrates in a matrix of natural fiber).

Click HERE for more info.


Whey protein is a pure, natural, high quality protein from cow's milk.  Our whey protein is derived from grass fed, free range cows, which are never treated with antibiotics or bovine growth hormones.  It is a rich source of the essential amino acids needed on a daily basis by the body. 

Our proteins hydrate well in water and are absorbed very well by your body. All whey proteins differ in lactose content, fats and calcium. Pure Whey has low lactose content; is low in cholesterol; and high in free calcium.   

It is an excellent protein choice for all ages including children and provides a number of benefits in areas including sports nutrition, weight management, immune support, bone health, and general wellness. 

If you are concerned about your child's food choices, Pure Whey, with 82% protein content is an excellent choice to help kids grow up healthy. 

Click HERE for more info.




The higher the concentration the better the effect on overall health

High concentration helps drive omega-3 fats into key target tissues such as all cell membranes, heart, fat, skeletal muscle and brain

All cells in our body derive benefits from high strength omega-3 oil

Liquid Form:

Liquid fish oil absorbs faster than gel caps

Effective when taken with or without food.

May be taken all at once or twice daily

Fast absorption improves accumulation in cell membranes

Side Effects:

There are virtually no side effects

Supplements exceeding 20 grams/ day have been used for months without side effects

It is theoretically possible that omega-3 oil could increase bleeding time, but this possibility has not been shown, to date, to be a problem

Click HERE for more info.



FitAID was designed to measure up to the exacting demands of the elite athlete. The number of sports drinks and functional drinks on the market today is nearly endless, but do any of them really live up to their hype? FitAID is different because it is a product that delivers on its promise in a huge way. The FitAID team took the needs of superior conditioning: cardiovascular endurance, speed, agility, stamina, energy and strength, and matched ingredients to each of these needs to create a unique formula that enhances athletic execution and speeds recovery. Not only did we create a drink that actually improves performance, but we also made it paleo friendly, gluten free, and truly all natural. Oh yeah, and it’s delicious and refreshing too!  FitAID contains no sugar alcohols, no Sucralose,  no Aspartame, no HFCS, and no artificial colors, flavors or sweeteners. A 12 oz can of FitAID contains only 9 grams of sugar (derived from all natural raw organic blue agave and stevia) and has only 45 calories. FitAID is the drink of choice for athletes serious about achieving excellence.

Click HERE for more info.



After a hard workout or during a strenuous day, Kill Cliff aids in recovery and helps you feel awesome again through micronutrient replenishment. Kill Cliff is a functional recovery drink made up of vitamins, enzymes, plant extracts, and electrolytes helping you fight against that not-so-awesome feeling.

Kill Cliff is an alternative to everyday beverage choices. No sugar, no artificial colors, and no artificial flavors. Lightly carbonated and de-licious!

Made with functional ingredients, Kill Cliff is packed with the essentials in supporting athletic recovery needs – B, C, and E vitamins, electrolytes, natural ingredients including Ginger Root, Green Tea Extract, and Ginseng Root Powder as well as a unique enzyme mix including Bromelain and Serrapeptase – micronutrients that help our bodies thrive. Containing only 15 calories, 3 grams of carbs and no sugar, it’s the perfect complement to macronutrient-based protein and carb recovery products.

Click HERE for more info.

Ur The Answer Products

Redefining BEST We took a long look at what the sports nutrition market has to offer and decided that it was simply not good enough. We can do better. We have to do better. More "me too" is unacceptable even if what we have is already good. Because good is not good enough. Good is the enemy of great. Most people we know who are great at what they do, were good at one time, but didnt settle for that, didnt rest on their laurels. They set the bar higher. They didnt wait for someone else to tell them they could do better, they knew it in their hearts. Just as you know it in your heart. No human being ever wants to settle. It just isnt in our nature to do so. For those of us who search deep inside, who give our hearts to something we value, we know that with effort comes success. There are no short cuts, but amazing things happen with effort. We find that as we apply ourselves, forge our resolve, fall and get back up again, that we step forward from good to better, and then from better to best. That is what life is all about: moving forward, building the things and experiences we care about most, brick by brick. Not settling for anything less than the best possible result. That is the type of experience we want to foster in everything we create and offer to you. We urge you to join the forward movement. Discover what so many others have learned already: UR - the difference between good, better or best. Please click here for more information

Click HERE for more info.



PrimeMyBody combines nanoenhanced technology with a sustainable, naturally grown hemp oil, which has been used for a wide range of healthy benefits dating back more than 3,000 years. Our formula helps to optimize the mind & body, efficiently and naturally.  

Click HERE for more info.